USPS Operation Santa

Every year, the U.S. Postal Service receives thousands of letters to Santa—many not asking for toys, but for life’s simple necessities. Operation Santa transforms those letters into opportunities for kindness, giving anyone the chance to adopt a real letter and make a real wish come true. We built a secure digital platform that anonymizes each letter, making it easy—and safe—for people to connect with those in need. The campaign grew into a national movement, amplified in 2024 through a partnership with Toys ’R’ Us that modernized the tradition and brought gifts to even more families. The program’s impact was so profound it inspired a documentary, celebrating the USPS’s quiet heroes who deliver not just mail, but hope—reminding us all what the season of giving is truly about.